JINS started with a big vision. Our founder Hitoshi Tanaka was passionate about making eyewear from the beginning, which is why he started JINS despite having impeccable eyesight. JINS is about making eyewear for everyone, whether that means making glasses more easy and fun, more innovative or more affordable. That’s what we strive toward every day. Now we’re bringing this vision to San Francisco with the U.S.’ first flagship store so that everyone may have multiple pairs for multiple occasions.
Quality should not be a question or surcharge; people just deserve it. You deserve it. Reliability, precision, and peace of mind. That’s why we ensure that our products are of the highest quality – and if something is not up to your standards, then it is certainly not to ours.