Our Story –
I’ve always been a romantic. Some may say to a fault even, but it has never stopped me from being a dreamer. Few things have competed with my adoration for romance novels, movies, and any stories of the like. While in the search for my own fairytale, happy ending, and frankly true love, I keep stumbling across the same passions of mine. As if the universe require I find myself first. Fashion, people, and travel have all consumed my heart at various points in my life. All of which I have been lucky enough to delve deep into the studies of; but my dream was yet to be mastered.
I attended the Fashion Institute of Design and Merchandising graduating with an Associates of Arts degree, majoring in Product Development. Following FIDM, I transferred to the University of La Verne and graduated with a Bachelors of Arts in Business Administration. I worked in the fashion industry for 9 years at a high-end corporation, traveled the world, and still…something was missing.
I felt a void of creativity.
Like the second the oven is perfectly preheated, the testing skewer pulls out clean from all 3-cake tiers, the timer went off at the perfect tick. In that moment, the universe could have been Ryan Gosling in a canoe, Richard Gear in a white limo, Matthew McConaughey rushing at me on a motorcycle, Taye Diggs professing his love for hip-hop on the radio, McDreamy proposing on a post-it note, the loudest romantic whisper I have ever heard…
I had to have my own bakery.
I researched everything necessary and within a couple years’ time, I attended Le Cordon Bleu’s Patisserie and Baking program and opened Sweet Nothings Cake Shop. A sparkly little gem in my hometown, filled with all the tools needed for custom desserts and a warm cup of coffee. A cozy shop with pleasantly trendy art-inspired decor to sit back and enjoy the free WI-FI. Sweet Nothings Cake Shop, with an assortment of desserts every week to satisfy a community’s’ cravings for sweets and fulfill my heart with every cupcake swirl and rom-com still playing in the background.
To find the perfect recipe, you first need the perfect ingredients. And that’s what our founders Dena Tripp and Debbie Shwetz were for each other. In 1997, they joined forces, or better yet kitchens, to help make cakes to entertain their friends and family. The cakes they made were delicious, unlike anything anyone had tasted. As a result, their friends and family asked them to entertain more and more.
They quickly realized this side project of theirs could be something more. There was a gap in the world for delicious cakes, readily available, that didn’t compromise on their ingredients. Fresh eggs, real butter, and real cream cheese; nothing was too good to achieve perfection. And perfection are those decadent, slowly melting bites, we all know and love.
Flash forward and the Nothing Bundt Cakes brand has grown nationwide. Built on Dena and Debbie’s vision, each bakery still has the warmth and nostalgia of its home-kitchen roots, but we also take a modern approach for the world today. So whether you’re enjoying a bundt cake or a bundtini one thing is certain – perfection is all we offer.